
King of Pop, Micheal Jackson resurrected.
What makes a great brand? The answers may vary but everybody would agree in one point, the power of a 360 degree advertising campaign. Branding India – An Incredible Story tells the story of two powerful advertisements campaigns, which positioned India and Kerala as the prime tourism destinations in the world. Amitabh Kant nicely wrote the story of Brand India, and its incredible positioning story, where he himself involved in the two campaigns, Incredible India and God’s Own Country.
God’s Own Country, the tag which positioned Kerala as the prime destination in the world is the child of Walter Mendez of Mudra Advertising. Many things contributed to fix Kerala in the world tourism map. Wieden+ Kennedy,Mudra, Stark were the creative agencies who make Brand India through their creative positioning Strategies. V Sunil, Executive Creative Director, Wieden + Kennedy has creatively made the ‘Branding India – An Incredible Story ‘ more enjoyable.
Madurai is a classical city where ancient trade system still functions, where ancient man peddled man cycle rickshaws still roams, where ancient poetic sects regularly met and recite classical texts, where ancient sacred hymns sung 365 days for the citadel of the fish-eyed goddess, where ritual and religion rule, where modern world came stand-still in front of the classical world.
When we came for 3 day visit for Madurai, It was our third visit for this India’s foremost temple city, which situated in the southern tip of the sub-continent. Magellan to Marco Polo, and William Darlymple to Michael Wood has visited and spellbound with the beauty of this ancient city, and they share their excitement through words to the world.
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