What makes a great brand? The answers may vary but everybody would agree in one point, the power of a 360 degree advertising campaign. Branding India – An Incredible Story tells the story of two powerful advertisements campaigns, which positioned India and Kerala as the prime tourism destinations in the world. Amitabh Kant nicely wrote the story of Brand India, and its incredible positioning story, where he himself involved in the two campaigns, Incredible India and God’s Own Country.
God’s Own Country, the tag which positioned Kerala as the prime destination in the world is the child of Walter Mendez of Mudra Advertising. Many things contributed to fix Kerala in the world tourism map. Wieden+ Kennedy,Mudra, Stark were the creative agencies who make Brand India through their creative positioning Strategies. V Sunil, Executive Creative Director, Wieden + Kennedy has creatively made the ‘Branding India – An Incredible Story ‘ more enjoyable.
1 comment:
Interesting article. Do you know one Mr. Vipin Gopal claims he coined the slogan "God's own country"?
http://en.wikipedia.org/wiki/Vipin_Gopal
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